
With us now around the midpoint of 2010, and with significant sales data available for us to evaluate (thanks to you,
Eggplant of Anime Suki) I felt that
now might be a good time to once more take a 'big picture' look at the anime industry at a whole, but this time rooted in concrete domestic (i.e. within the Japanese market) sales figures.
This is something that I honestly don't see a lot of amongst online anime discussions, and perhaps with good reason, as the business side of anime is like the business side of many entertainment industries: lots of dry mathematical data, and the crunching of numbers. At first glance, it may seem boring, but yet, it's
very relevant, and can help us understand present and future decisions by industry leaders (in the case of anime, companies like Kyoto Animation, SHAFT, Sunrise, Brains Base, AIC, and so on and so forth).
For example, you may wonder why one of your favorite Japanese light novels or visual novels has yet to be fully adapted into anime. Well, knowing that the writer thereof has had one or more of the anime adaptations of his work bomb, and bomb hard, may give you a good, albeit cold and hard, answer here.
Furthermore, you may wonder why certain anime character types, or character designs, are so very prevalent. Well, knowing that all of the big sellers have them could help to explain that as well.
In the business world, what sells is ultimate what gets continued, if there's anything left to continue with, and even then, more may be forced out even if the original author would rather not go along with that.
Dragon Ball Z is a classic example of this.
Furthermore, what
doesn't sell often
doesn't get continued, no matter how passionate a vocal niche fanbase may be about it. Popularity at sheer discussion, hype, and interest levels is almost meaningless if its not accompanied by good, actual, concrete sales.